Tuesday, December 19, 2006
Thursday, December 07, 2006
Fruit Crate Label Museum
In a continuing effort to expand the contours of urban communication, here is link to an online musuem of fruit crate labels, which were at one time a cutting-edge technology for branding in a particular social context.
"Back in the days of our grandparents and their parents, people did their produce-shopping at markets that were more like a farmer’s market than today’s grocery stores. The fruit and vegetables would be displayed in their shipping crates somewhere near the railroad tracks, probably under a big shed. Each crate would have a label (up to a foot square) showing the name of the packer, and a colorful design to differentiate the brand."
These labels continue to say a lot about typography, iconography, and long-lived cultural narratives of ethnic identity, consumption, freedom, and gender.
Tuesday, December 05, 2006
Metapolis - Micro - Urbanism
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