Web 2.0 + Flickr + Burning Man = ?

If we should think, as James Carey emphasized, of communication as ritual, perhaps the one of the most selfconscious attempts to form community through ritual is Burning Man. In opposition to the passivity, emptiness, and inauthenticity of mass culture, creative individuals come together at an isolated place for a limited period of time. What happens when this rtitual is remediated through digital photography, collective blogging, and folksonomic tagging so that 66,490 and counting images of Burning Man are availble on Flickr? Is the authenticity of the community extended to an ever growing range of participants, or is it hollowed out into a meaningless spectacle, in Douglas Kellner's sense of the term?